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Ontario Ministry of Child and Youth Services: Listening

• Advertising Agency: Idea Studio, Canada
  
• Creative Director: Bruce Sinclair
  
• Account Director: Roy Levine
  
• Executive Producer: Caterina Salvatori
  
• Art Director: Jocelyn Cheung
  
• Copywriter: Bruce Sinclair, Michael Mayes
  
• Content Strategist: Susan Hung
  
• Information Architecture: Camila Uchoa, Peter Jubb
  
• Developer: Victor Irzak
  
• Clay Illustration: Francesca Vasile
  
• Retoucher: Paul Lang
  

“A vacation is longer than just the days off”

Israir Travel Agency Ad Campaign

• Advertising Agency: Gitam BBDO, Tel Aviv, Israel
• Executive Creative Directors: Danny Yakobowitch, Shani Gershi
• Creative Director: Igal Ezra
• Art Director: Gabi Kikozashvili
• Copywriters: Lior Shvartz, Arnon Rotem
• Illustrator: Hezi Josef
• Creative Planning: Ran Allon
• VP Client Service: Elika Merhavi
• Client Manager: Asaf Viskin
• Account Manager: Tal Gvili
• Published: December 2012

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Playstation Vita: Touch both sides

• Advertising Agency: TBWA\Paris, France
• Art Director: Alice Mounoury
• Copywriter: Danaé Bilheude
• Photographer: Laurent Seroussi

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Calendar of Fails

Streetart Agency in cooperation with Format Publishing House has designed a calendar of fails. Today’s era of hi-fi reproduction and digital copying has left little room for individuality, making the error zone into a testing ground for everything individual, one-of-a kind or special. While making this calendar we let ourselves be guided by the following principles:

• In the era of technology and digital copying, an error, a ‘fail’ acquires a special value – being an actual and up-to-date ‘portrait’ of the modern times as is.
• Coming are the times of ‘fail’ esthetics, when an error may be beautiful, bringing about a quaint attraction of the casual, born of a particular combination of circumstances.
• Today, a ‘fail’ is a chance for the individual and unique, as an error, a mis-take creates a force field of individuality and uniqueness; mistakes are seldom repeated.
• A ‘fail’ is hugely illustrative potentially, failing is not an external, forcedly imposed illustration of meanings; it is an immediate corollary to an act-causing sense, a sense’s meaningful imprint.
• A ‘fail’ is a prerequisite for a man-to-man talk, a situation that dis-covers, thereby allowing of confidence.
• In a ‘failed’ effort, a perfectionist suddenly gains a special knowledge of what s/he is really doing; a ‘fail’ liberates one from one’s stereotypes while giving a creative impetus.
• A ‘fail’ is a safeguard against a merciless and meaningless copy-paste; an error can generate a value.
• One’s ability to make a mistake, this ‘fail-capacity’, is one’s readiness for a situation when things might ‘go wrong’; it is fearlessness in the face of risks, of the unexpected, of what is stronger than we are.
• Many of the great discoveries have been made because of an error; a ‘fail’ begets innovation, it is a chance for a breakthrough, a door to the never-been-BEFORE.
• One’s ability to admit one’s ‘failure’ is a sign of strength as it is only the strong who can admit their failures.
• It is only passion that causes a ‘fail’; love alone is capable of erring and of dissolving in its own object.
• Well, who is immaculate? A ‘fail’ can reconcile the most irreconcilable, meaning it is capable of generating Peace.